A Shopify product page improvement created to show discounts clearly, simplify Flipbench bundle selection and add product-page upsell options for a smoother shopping experience.
Shopify product page improvement developed to show discounts clearly, simplify Flipbench bundle selection and create a smoother product-page upsell experience.
Brazyn Life needed a cleaner Shopify product setup to improve how customers viewed product pricing, bundle options and related add-ons. The goal was to make the buying experience easier while keeping the backend product structure more manageable.
The goal was to create one smoother Shopify product flow for discount visibility, Flipbench bundle selection and wheel kit upsells.
The foam roller discount was active, but customers could only see the $5 discount after adding the product to the cart. This made the offer less visible on the product page and reduced clarity during the buying decision.
The Flipbench setup also needed improvement. Different product combinations were not presented in one simple flow. Customers needed an easier way to choose between bench only, bench + leg attachment, or 2 benches + 2 leg attachments from a single product page.
Brazyn Life also wanted to promote the new wheel kits as a product-page upsell, so customers could add them while selecting their Flipbench option.
Customers could not see the foam roller discount early, compare Flipbench bundles easily, or add wheel kits directly from the product page.
The project used Shopify, Liquid, JavaScript, AJAX, discount logic and upsell setup to create a clearer product page experience.
The improved product flow was planned around a smoother customer journey. Customers could view the product, understand the available discount, compare Flipbench bundle options and select the right combination without moving between multiple product pages.
The wheel kit upsell was also placed within the product-page experience. This allowed customers to add a relevant accessory before checkout, making the buying process more convenient and increasing the chance of a higher cart value.
Brazyn Life received a cleaner and more conversion-focused Shopify product experience. Discounts became more visible, Flipbench bundle options became easier to compare and wheel kit upsells were placed at the right point in the purchase journey.
The updated setup reduced customer confusion and made the product page more useful. It also helped the store present product combinations in a more structured way, supporting better usability, stronger product clarity and smoother checkout flow.
