A beginners guide to SEO

  Tuesday February 20, 2018   /     12:03 pm

Search Engine Optimization, commonly known as SEO, is a handy tool when you are looking to grow your web traffic. It is a way to generate leads and convert sales passively. If you are a beginner, fret not, we will help you understand the basics of SEO so that you can create a search engine friendly website for your business. All you need to do is listen, recognize and apply the information you are given.

Before you get started, let us take you through some common jargons that you will come across when trying to optimize your website.

  • Search Engine– A search engine is a program that searches, collects and organizes content from all over the internet. Google, Bing, Yahoo are the three most popular search engines found today.
  • Crawling– When search engines visit your website to track your content, it is known as crawling. This process is carried out by Google’s Spider crawler or Bingbot depending on the search engine you choose.
  • Indexing– After the crawling process is complete, the results get placed onto the index of the selected search engine. The indexed pages of your website are stored by the search engine.
  • Sitemap– The sitemap is a document created by a webmaster that provides a map of all the pages of your website. Having a sitemap makes it easier for a search engine to index your website.
  • Keywords– Keyword is a word or a term that a user enters while looking up something. Each web page has to be optimized with specific keywords with the goal of drawing in visitors.
  • PageRank– It is a number assigned by a search engine, indicating how good the overall SEO of your website is. The number can vary from 0-10.
  • Search Engine Ranking Page– Popularly known as the SERP, it is the page that you will be sent to after you run a search query. It typically has a list of 10 results.
  • Inbound Link– A link that is created from one site into another. This link will improve the SEO ranking of your website.
  • Link Building– The process of getting more inbound links to your website. It is a great way to generate traffic and increase your search rankings at the same time.
  • Traffic– The number of users who have visited your site at a given time. Higher traffic can result from better optimization of your website.

Digital marketers say-“93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements.”

The figures prove how important it is to get your SEO in place.

Basic on-page optimization techniques

Here are a few SEO techniques that will help improve your rankings. Let us say you are optimizing for the keyword web designing. Here are a few tips on where to place the text.

  • The filename and path/URL of the page is very important. eg.
  • Add keywords to the title tag, for instance <TITLE> Symmetrix: Web design, social media, mobile applications, websites </TITLE>
  • The description tag often appears on the search results page, so make sure it contains the right keywords to encourage a click. eg. <METANAME> =“description” CONTENT=“ With more than 9 years of experience in high-end web design. We specialize in Web design, Web development, Graphic Design, Brand Identity, E-commerce store development, Social Media Marketing, Mobile Applications. Kolkata based. </METANAME>
  • Page headings are valuable and should be formatted properly. Use <HI> </HI> tag for the main heading, <H2> </H2> for the subheading, and <H3> </H3> to <H6> </H6> tags for lower range headings.
  • Add keywords to your image with the <ALT> </ALT> tag. <IMG SRC> =“imagename” ALT=“Web Design – Leading Web Agency in Kolkata.” > It tells the search engines what the referenced page is about.
  • Search engines read the “anchor text”, therefore use text links wherever possible. Repeat your keywords but do not overuse them. Highlight and bullet them as and when necessary.

Basic off-page optimization techniques

Off-page optimization is equally important to improve your rankings. Here are a few insights.

  • Links assist the search engines to find your pages. The more links you have, the quicker the site is likely to be indexed, with a probability for the search engines to revisit your web page. More links also give higher value or PageRank to a site.
  • In HTML, a link tag is known as an “anchor” tag. The “anchor text” is the text between the two anchor tags <a> anchor text </a>. Adding keywords to the anchor text and linking it to your website is a potent way of telling the search engines what your site is about. eg. If your site is about web designing, the anchor tag will be <a>>web-designing. </a>
  • Well keyworded links, on low-PageRank pages and within your own site also assist with search rankings. More importantly, search engines trust pages that are linked from trusted sites.

Whether you have tried SEO in the past and failed or have never given it a shot, it is never too late to start again. There are numerous helpful articles available online. If you are still sceptical it is always easier to take the help of a digital and web agency. You will be well on your way to optimizing your site in a healthy way.